These Are Our
Analytics & Testing
They say you need data if you really want to leverage the power of digital. What they didn’t tell you is where to look and how to use it. We can help you collect the right data, analyze it effectively, and test it correctly so you see tangible results.
They may be right, but it’s not as simple as it sounds. Collecting data just to have data is counterproductive; you need a strategy, tactics, tools, and testing to see measurable results and achieve meaningful ROI. You need insights and expertise to distill your data into actionable information. You need Tailwind.
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Optimization is critical to achieving the best results from your marketing mix and requires attributing value to the specific digital channels you’re using. We employ statistical formulas to design and compare various channel attribution models in order to identify the most effective mix and gain insight into particular combinations and interactions. Evaluating your aggregate marketing mix and applying appropriate techniques can significantly improve your results.
Google Analytics’ user-friendly platform can sometimes disguise its robust capabilities – which means it’s quite easy to get the setup wrong. When working with Google Analytics, we initially perform an audit – assessing the viability and effectiveness of the existing set according to specific objectives, and then continue with its optimization if desired by the client. We also perform Google Analytics Migrations, ongoing support, account management, and even the implementation of Universal Analytics.