These Are Our
Solutions
Performance Display
You can’t establish relevant awareness with a shotgun approach. Or with an ambiguous and boring message. Effective performance marketing requires a targeted, creative, and compelling message.
The right combination of technology and insight is what drives performance display success. We employ an integrated approach involving industry leading tools, unique and intuitive design, and exceptional execution when creating and optimizing every campaign.
Learn more with the tabs below
It’s just like it sounds, really. Get yourself out there on display and then measure your performance. You might assume awareness is hard to measure, but we beg to differ. Actually we don’t need to beg, because we can prove it. There’s a bevy of metrics that can be applied to campaigns to measure their success, such as impressions, cost, clicks, visitors, bounce rate, conversion rate, revenue per visit – among others.
After determining your objectives – along with those of your audience, a performance display campaign is developed and the relevant metrics identified, followed, of course by tracking those metrics and optimizing channels, publishers, creative, etc. to maximize results.
After determining your objectives – along with those of your audience, a performance display campaign is developed and the relevant metrics identified, followed, of course by tracking those metrics and optimizing channels, publishers, creative, etc. to maximize results.
The starting point is really a no-brainer – identify and understand business objectives and your core audience. The stronger your grasp of these two elements the more straightforward the development of your strategy will be. Aligning perspectives, behaviors, and context with your product or service will allow you to identify the most effective publishers and channels.
Direct media buys are an ideal method of supplementing more efficient ad buys – especially when events or micro-trends can affect your audience’s behaviors. Or, if you’re deploying traditional and offline-marketing initiatives that will prompt action or activity in the space, direct buys can increase exposure – just be sure to maintain a consistent message across all your platforms and channels. We can ensure you maximize the success of your campaign, which will, in turn, DIRECTLY affect your bottom line.
Yes, we’re talking about the advertorial, aka, “sponsored content.” They look less like advertisements and more like an article or opinion, and so people often find them more approachable. Digital advertising is catching on, so display ads are now resembling content. To pull it off, though, requires extra skill and insight – plus a knack for inserting the right amount of levity. And yes, you guessed it; we have a knack for that.
Opinions of ad copy or a landing page don’t work in this business, but an 150% increase in conversion rate on a landing page from testing a call to action does. We let the numbers do the talking and A/B testing is one of the best ways to make data driven decisions. What do we test? To name a few – ad copy, could be headlines, description lines or even display URLs, landing page v1 versus v2. Whatever we are testing, it’s done on a regular basis so we can constantly improve.
Plenty of businesses have tried the hit-and-run, but you’ve got to have one heckuva message or value proposition to pull it off. We say keep the strong message and value proposition, but try car-pooling with your audience instead. Okay, car-pooling is too close for comfort, but if you start a conversation at the bus stop and keep it going the two or three times a week you catch the bus, you’ll establish a fruitful relationship. Which may lead to a new car-pool.
