Google Analytics’ user-friendly platform can sometimes disguise its robust capabilities – which means it’s quite easy to get the setup wrong. When working with Google Analytics, we initially perform an audit – assessing the viability and effectiveness of the existing set according to specific objectives, and then continue with its optimization if desired by the client. We also perform Google Analytics Migrations, ongoing support, account management, and even the implementation of Universal Analytics.
The User Intent Analysis gives us insight into the types of questions users have and what factors go into their decision making process so we can make educated design and content and increase the likelihood of gaining visibility in organic search. By knowing exactly what people are searching in relevance to your business. This helps set a core foundation for how to best shape your site, content, ads, etc.
Are your paid media campaigns performing as expected? If they’re being managed according to CPA or ROI goals, you may be able to achieve greater results using custom profit modeling. By assessing certain facets of your campaigns – including margins and post-lead nurture, we can design and compare multiple profit models, allowing us to create paid media campaigns that have and more positive impact your bottom line.
You’ve got to strategize before you can optimize, and you must optimize if you want to maximize (results, ROI, profits). We’ve addressed the strategy bit, here’s what we think about optimization: In Paid media, the tolerances are tight – like a high-performance engine. If you don’t complete regular adjustments and maintain proper levels of lubricants, the whole thing will run rough until it breaks down completely. The moving parts in paid media are technology and people. When the appropriate tech tools are meshed with expert, intuitive minds, things start moving toward your business goals. So whether it’s your engine that breaks down or your Paid Media program, you’re not going to reach your destination.