Cochlear
Driving Leads To The Top of the funnel
The Challenge
Cochlear is the global leader in implantable hearing solutions thats provides more than 500,000 implantable devices to people of all ages. The company was looking to increase awareness and quality of leads and came to us to help launch new top-funnel campaigns. The campaigns would then introduce additional users to the marketing funnel while discovering stronger target audiences.
The Objective: Increase Awareness and generate Quality Leads
What we did
To start off, our team design campaigns across all paid media channels based on the stages of research intent and awareness within out target audience. The campaign design process included the following:
- Comprehensive Paid Media Audit
- Merged CRM Data For Lead Quality Analysis
- User Intent Analysis
- Google Analytics Clean Up
- Implement SEO Migration Strategy
- Paid Media Strategy & Plan
- Pixel Tracking Through Google Tag Manager
- And More!
How we did This
Once the campaigns were established, we were able to double down on the top performing markets across all the paid media channels to optimize for quality leads. The following actions led to great success:
- Restructured Paid Media Accounts
- Optimizing Paid Media Accounts
- Doubled Down on Top Performing Markets
- Adapted the Media Mix as Needed
- Continually A/B Tested Different Ad Campaigns
- Kicked Off A Conversion Rate Optimization Plan
