Data Analyst - Influencer Marketing

Tailwind, a division of Audacious Studios, is looking for a Data Analyst – Influencer Marketing to join our team of performance marketers. The Data Analyst works as a bridge between the Business Intelligence and the social media and influencer teams. They focus on analysis that drives results and help collect, structure, store and visualize data in a way that speaks to people. Going beyond reporting, they thrive on exploring new technologies, educating their peers, and preparing for the AI driven transformation that is facing the marketing ecosystem through the cultivation of deep industry knowledge and technical insight.

Your Responsibilities

The Data Analyst – Influencer Marketing transforms data into insights that drive business value. This position blends hard skills like programming, data modeling and statistics with soft skills like communication, analytical thinking and problem-solving.Through use of data analytics, data visualization and data modeling techniques and technologies, the Data Analyst will identify trends that can help other departments, managers and executives make business decisions to modernize and improve processes in the organization as well as help us tell stories through the results of our many social and influencer marketing campaigns.

The Data Analyst – Influencer Marketing role is increasingly important as our company moves to capitalize on the volumes of social media data we collect. The Data Analyst – Influencer Marketing role will be responsible for discovering trends across our influencer and social marketing campaigns  and identify where improvements can be made to save the client money or increase profits. This will be done by mining complex data using BI software and tools, comparing data to competitors and industry trends and creating visualizations that communicate findings to others in our company or the clients. Job responsibilities include: 

    • Review and validate influencer marketing and social media data as it’s collected.
    • Oversee the deployment of data to the data warehouse.
    • Develop policies and procedures for the collection and analysis of data.
    • Create or discover new data procurement and processing programs.
    • Work with IT representatives to deploy software and hardware upgrades that make it possible to leverage big data use cases.
    • Monitor analytics and metrics results.
    • Implement new data analysis methodologies.
    • Review client files to ensure integrity of data collection and utilization.
    • Perform data profiling to identify and understand anomalies.
    • Create and present reports on data trends as requested.
    • Further establish benchmarks for industry and client programs.
    • Live into the values of Tailwind

Requirements

  • Adaptability – Adapts to changes in the work environment; manages competing demands; changes approach or method to best fit the situation; able to deal with frequent change, delays, or unexpected events.
  • Analytical – Uses data and logic to form conclusions and make decisions that improve outcomes positively in alignment with campaign goals
  • Attendance/Punctuality – Ensures work responsibilities are covered when absent; arrives at meetings and appointments on time.
  • Dependability – Follows instructions and responds to management direction; takes responsibility for own actions; keeps commitments; commits to long hours of work when necessary to reach goals; completes tasks on time or notifies appropriate people with an alternate plan.
  • Ethics – Treats people with respect; keeps commitments; inspires the trust of others; works with integrity and ethically; upholds organizational values.
  • Judgment – Displays willingness to make decisions; exhibits sound and accurate judgment; supports and explains reasoning for decisions; includes appropriate people in decision-making process; makes timely decisions.
  • Motivation – Sets and achieves challenging goals; demonstrates persistence and overcomes obstacles; measures self against standard of excellence; takes calculated risks to accomplish goals.
  • Oral Communication – Speaks clearly and persuasively in positive or negative situations; listens and gets clarification; responds well to questions; demonstrates group presentation skills; participates in meetings both internally and externally to clients. 
  • Organizational Support – Follows policies and procedures; completes administrative tasks correctly and on time; supports organization’s goals and values; supports affirmative action and respects diversity.
  • Planning/Organizing – Prioritizes and plans work activities; uses time efficiently; plans for additional resources; sets goals and objectives; organizes or schedules other people and their tasks; develops realistic action plans.
  • Professionalism – Approaches others in a tactful manner; reacts well under pressure; treats others with respect and consideration regardless of their status or position; accepts responsibility for own actions; follows through on commitments.
  • Project Management – Develops project plans and completes work in a timely manner. Strives to increase productivity; works quickly.
  • Self Starter – Strong desire and enthusiasm to learn and come up with solutions to problems without explicit direction. 
  • Teamwork – Balances team and individual responsibilities; gives and welcomes feedback; able to build morale and group commitments to goals and objectives.
  • Quality Management – Demonstrates accuracy and thoroughness; looks for ways to improve and promote quality; applies feedback to improve performance; monitors own work to ensure quality.
  • Written Communication – Writes clearly and informatively; edits work for spelling and grammar; varies writing style to meet needs; presents numerical data effectively; able to read and interpret written information.
 

Technical Skills, Experience, Knowledge And Competencies Required

  • Mastery of Google Sheets and other capabilities within the Google Suite (Slides, Docs and Gmail)
  • Advanced Microsoft Excel Proficiency (Vlookup, Sumif, etc) 
  • Basic SQL skills 
  • Basic data modeling proficiency (Basic Joins, best practices)
  • Statistical knowledge
  • Basic stats required
  • Experimental knowledge (basic)
  • A deep interest in data/analytics
  • Comfortable and excited in working in ambiguity. 
  • Ability to learn and explore new and unfamiliar tools proactively. 
  • Attention to detail and a strong eye for quality assurance
  • Excellent time management skills and ability to prioritize multiple competing projects
  • Proven organizational skills
  • Critical thinking skills; both strategic and analytical

 Bonus Points

 
  • Data Visualization experience (Google Data Studio/Tableau/ Looker, etc)
  • Basic HTML/Javascript
  • Git/Source Control
  • Python analytics stack (Python, numpy, pandas, Jupyter notebooks) 
  • Bigquery/Google cloud analytics experience
  • Google Analytics experience
  • Familiarity of social media and influencer marketing
  • Cativ8 experience 
  • Google Tag Manager/Publisher tracking implementation
  • AirFlow or similar data pipelining tools

Required Education

 
 Bachelor’s degree in computer science, business, mathematics, economics, statistics, management, accounting or in a related field; master’s         preferred in a related field.
 

Direct Report

 
 This position does not have any direct reporting responsibilities.
 

Travel

 
 This position may require travel for client meetings.

About Us

Tailwind is a vibrant, fun-loving, and fast-paced place to work. If you’re a self-starter who works well with autonomy and wants the opportunity to impact positive change in your workplace, you’ll excel here. We promise that as a member of our team, you’ll have variety, learn amazing things, and be part of a real team. We’re proud of our culture, our process, and our clients. We work hard to make sure everyone we hire will be, too.

Is our team the right place for you? If this sounds like a fit, we can’t wait to meet you.

Empathy

Genuine

Explorers

Bright

Ready To Apply?

Is our team the right place for you? If this sounds like a fit, we can’t wait to meet you.

  • Craft a cover letter that speaks to ALL of the points above.
  • Tailor your resume to show practical experience to MANY of the points above.
  • You can apply via email! Just send the previously listed documents to hello@findyourtailwind.com

Join Tailwind.

If you want To Gain hands-on Experience with real, live projects, reach out below!