Emailage
Optimizing Paid Media Performance
The Challenge
Emailage, a fraud prevention technology, came to us with a fragmented digital strategy. They had poorly performing paid media campaigns, very little organic visibility, high bounce rates, and low engagement. We began our work together in a phased approach; triage, transform, and trend.
The Objective: Transform and improve Paid & Organic Performance
What we did
In our triage stage, our goal was to repair and build the foundation to prove out success long term. We did the following tasks for the U.S. as well as their global regions:
- Comprehensive Paid Media Audit
- SEO Technical Audit
- User Intent Analysis
- Google Analytics Clean Up
- Implement SEO Migration Strategy
- Paid Media Strategy & Plan
- Pixel Tracking Through Google Tag Manager
- And More!
How we did This
Once we had the foundation built, our goal was to transform and improve upon performance. The dialed-in approach allowed for all to be up to date with project status and performance so we could make decisions quickly. The following actions led to great success:
- Restructured Paid Media Accounts
- Optimizing Paid Media Accounts
- Utilized a Shared Project Management Tool
- Implementing a SEO Roadmap
- Continually A/B Testing Across The Site
- Kicked Off A Conversion Rate Optimization Plan
Results:
+
0
%
Improved Quality of Leads
-
0
%
Cost Per Lead Decrease
