Keeping Up With Consumer Behavior Trends

Amid the coronavirus pandemic, consumer behavior is rapidly changing and adapting to the current environment. Consumer interests are therefore becoming harder to track and understand as consumer demand is fluctuating. In particular, paid search is an area at the forefront of the marketing industry as consumer purchasing and browsing behaviors are shifting, drawing the need for specific product searches. 

For instance, needs-driven spending has largely begun to overcome discretionary spending. In general, spending is down across all industries. However, needs-driven spending has led to the maintenance and in some cases increase of grocery and household supply spending. In exchange, industries such as travel and transport, out-of-home entertainment, and apparel are currently facing a decline. Online shopping has seen an increase in proportion to in person shopping as many stores have had to close their doors. These shifts will continue to occur as differing state guidelines cause varying states to start opening up their local economy. 

How It Works

In order to offer better insight into consumer demand, Google introduced Rising Retail Categories on their ThinkWithGoogle domain. Google’s new tool is very similar to Google Trends, which analyzes top search queries in Google Search. The interactive tool reveals fast-growing, product-related categories. Along with top categories, their associated queries and trending geographic locations are included. 

Users are able to see data for the UK, US, and Australia and can filter by week, month, or year. Volume information allows users to easily visualize trends based on search volume relative to the highest point on the selected map. Google updates the search information on a daily basis to reflect the most current trends. 

This additional information is limited, but does give aid to content creation, promotion, and product development as marketers and advertisers alike can use the data to supplement targeted efforts. 

An example of the tool’s layout can be seen below:

Why It Matters

ThinkWithGoogle has been able to expand their portfolio of search-data-driven tools with the addition of Rising Retail Categories. Other search engines such as Bing offer similar tools to monitor trends during COVID-19. Although there are other tools available, many of them do not offer the same extent of free information to the public. 

Although unassuming in nature, this tool offers interesting insight that may prove especially useful for small businesses and marketers. Seeing as this is the first time Google has provided insights like this, businesses of all sizes have the opportunity to explore the potential uses of this tool to better understand consumer interests. 

4,258 thoughts on “Keeping Up With Consumer Behavior Trends”

  1. Hi! Do you use Twitter? I’d like to follow you if that would be okay.I’m undoubtedly enjoying your blog and look forward to new posts.I love this!! I am a 16-year-old female I think this article great job!!

  2. I have read your article carefully and I agree with you very much. This has provided a great help for my thesis writing, and I will seriously improve it. However, I don’t know much about a certain place. Can you help me?

  3. I have read your article carefully and I agree with you very much. This has provided a great help for my thesis writing, and I will seriously improve it. However, I don’t know much about a certain place. Can you help me?

  4. Sexy drunk girl eagerly sucks beer from a martini glass in a real porn video.
    Pussies get pounded extra hard when these hot girls are drunk in a porn flick.
    A X-rated drunken fuck session with vodka spilled all over the sheets.
    Watch as she gets fully nude and begs for anal in a crazy drunken porn video.
    These horny girls get down and dirty when the martinis flow in a naughty porn vid.
    Get ready to cum as these real hot girls get fucked after a few beers.
    Anal sex gets extra kinky when they are too drunk in an R-rated porn video.
    Sloshed girls get banged while the vodka is still on their lips in another XXX clip.
    Naughty drunken porn with beer flowing everywhere as she screams in pleasure.
    Slippery fun with hot naked drunk girls sprawled out begging for more from her partner.
    A nude sex romp with vodka and cocktails running down her lips in an allowed porn video.
    A wild evening of drunken porn that’s sure to get your adrenaline pumping.
    Wet pussy licking as an intoxicated girl begs for his cum in a real porn flick.
    https://www.shutterstock.com/g/dim1960/about https://www.dnnsoftware.com/activity-feed/my-profile/userid/3168241 https://www.zillow.com/profile/shadowhunter1969 https://www.quia.com/profiles/chapman139 https://www.haikudeck.com/presentations/haf58EH0kF

    A XXX drunken orgy that is filled with lots of naughty action and pleasure.