Amid the coronavirus pandemic, consumer behavior is rapidly changing and adapting to the current environment. Consumer interests are therefore becoming harder to track and understand as consumer demand is fluctuating. In particular, paid search is an area at the forefront of the marketing industry as consumer purchasing and browsing behaviors are shifting, drawing the need for specific product searches.
For instance, needs-driven spending has largely begun to overcome discretionary spending. In general, spending is down across all industries. However, needs-driven spending has led to the maintenance and in some cases increase of grocery and household supply spending. In exchange, industries such as travel and transport, out-of-home entertainment, and apparel are currently facing a decline. Online shopping has seen an increase in proportion to in person shopping as many stores have had to close their doors. These shifts will continue to occur as differing state guidelines cause varying states to start opening up their local economy.
How It Works
In order to offer better insight into consumer demand, Google introduced Rising Retail Categories on their ThinkWithGoogle domain. Google’s new tool is very similar to Google Trends, which analyzes top search queries in Google Search. The interactive tool reveals fast-growing, product-related categories. Along with top categories, their associated queries and trending geographic locations are included.
Users are able to see data for the UK, US, and Australia and can filter by week, month, or year. Volume information allows users to easily visualize trends based on search volume relative to the highest point on the selected map. Google updates the search information on a daily basis to reflect the most current trends.
This additional information is limited, but does give aid to content creation, promotion, and product development as marketers and advertisers alike can use the data to supplement targeted efforts.
An example of the tool’s layout can be seen below:

Why It Matters
ThinkWithGoogle has been able to expand their portfolio of search-data-driven tools with the addition of Rising Retail Categories. Other search engines such as Bing offer similar tools to monitor trends during COVID-19. Although there are other tools available, many of them do not offer the same extent of free information to the public.
Although unassuming in nature, this tool offers interesting insight that may prove especially useful for small businesses and marketers. Seeing as this is the first time Google has provided insights like this, businesses of all sizes have the opportunity to explore the potential uses of this tool to better understand consumer interests.
Hi! Do you use Twitter? I’d like to follow you if that would be okay.I’m undoubtedly enjoying your blog and look forward to new posts.I love this!! I am a 16-year-old female I think this article great job!!
I have read your article carefully and I agree with you very much. This has provided a great help for my thesis writing, and I will seriously improve it. However, I don’t know much about a certain place. Can you help me?
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.
You actually revealed that fantastically.
essay writing practice which essay writing services are good real essay writing service letter writing service berkeley
You definitely made the point!
paying people to write papers buy essays online cheap
You actually explained this well!
writing a persuasive essay essay writers cheap affordable essay writer
Fine info. Kudos!
professional college essay writers pro essay writers write essays
Useful forum posts. Thank you!
online casino united states rsweeps online casino 777 apk best casino online
I don’t think the title of your article matches the content lol. Just kidding, mainly because I had some doubts after reading the article.
Amazing postings. Appreciate it!
write my essay college admissions essay help law essay writing service essay writing service law
You actually suggested this very well.
custom dissertation writing service dissertation express dissertation abstracts help writing dissertation
best resume writing service 2020 writing essay services writing an essay introduction essay writing service 3 hours
freedom writers essay introduction https://essaytyperhelp.com
Good information. With thanks!
pay for writing papers pay for essay online pay to get essays written pay for my essay
professional essay writing services custom essay writing service writing a reflective essay writing an opinion essay
freedom writers summary essay https://bestpaperwritingservice.com
Good info. Cheers.
paper writing pay for a paper how to write a paper research paper writer
Regards! I appreciate it.
buy a college paper online buy psychology papers writing paper service custom written papers
Thanks a lot, Great information!
you can be my teacher i ll do homework buy coursework do my online math homework pay to do my homework
Good information, Cheers!
dissertation help dissertation services dissertation proposal help dissertation research
Awesome data. Thanks a lot.
a dissertation dissertation proposal writing a phd dissertation writing dissertation service
write my research paper for me buy a research paper writing services for research papers proposal for research paper
business dissertation https://essaypromaster.com
Amazing quite a lot of terrific data.
best essay writing service in usa cheap custom writing service professional paper writing service essay writing service buy
You actually said this effectively.
essay typer college essay help online help essay writing the college essay guy
Kudos, Plenty of info.
someone to do my essay for me cheap make my essaywrite my essay make my essay write my essay reviews
custom research paper writing services thesis proposal buy term paper best research paper writing services
writing websites for students https://helpwithdissertationwriting.com
Valuable information. Thanks!
writing a compare and contrast essay executive resume writing service cheap custom essay writing services essay service reviews
Appreciate it, A lot of postings!
case study writing service application essay writing service cheap assignment writing service write my essay service
Useful write ups. Thank you!
do my college homework my posse don t do homework online coursework how do you say do my homework in spanish
essay writers website writes essays for you do my essay for me website that writes your essay for you
website copywriting services https://researchpaperwriterservices.com
You expressed it very well.
fast essay writing service which essay writing service is the best professional paper writing services resume writing services
You actually expressed that fantastically.
do my college homework do my finance homework for me coursework uk how do you say do my homework in spanish
writing a college essay best college paper writing service writing essay services essay writing company
best cv writing services https://custompaperwritersservices.com
You reported it fantastically.
help with dissertations cheap dissertation help in los angeles help writing dissertation proposal online dissertation writing
best essay writing service in usa top essay writing best executive resume writing service paper writing service college
writing and editing services https://essayservicehelp.com
Thank you for your sharing. I am worried that I lack creative ideas. It is your article that makes me full of hope. Thank you. But, I have a question, can you help me?
Many thanks, Valuable information!
college essay writing top executive resume writing service best essay writing service reviews cheap reliable essay writing service
Cheers! An abundance of knowledge.
essay writing sites writing a college application essay writing an informative essay custom essay writing
Many thanks. I enjoy it!
argumentative essay help college essay help online writing helper cheap essay help
This is nicely expressed. .
buy essay help with college essay help essay writing mba essay tips
Wow a good deal of wonderful information!
order an essay cheap buy essay papers essay pay cheap essays for sale
custom essay help medical school personal statement essay help online help writing college essay
how to write a good application essay https://bestmasterthesiswritingservice.com
Nicely put, Many thanks.
dissertation only phd mba dissertation help phd research proposal cheap dissertation help
Thanks, I value it!
best dissertation help services dissertation editing writing dissertation service top dissertation writing services
Reliable tips. Many thanks.
essay on service paper writing services legitimate seo article writing service writing an expository essay
You said it adequately.!
online research paper writer research paper writers cheap research paper writing service writing research proposal
buy online dissertation reviews of dissertation writing services dissertation help uk best dissertation writing service review
college scholarships without essays https://dissertationwritingtops.com
Cheers! Numerous info.
help dissertation dissertation writers online writing a dissertaion writing dissertation service
You made the point!
types of essay writing which essay writing service is the best academic essay writing service executive resume writing service
Valuable tips. Cheers!
custom dissertation phd dissertation writing service phd.proposal phd.proposal
This is nicely said. !
writing a personal essay write my essay in 1 hour essay on how do i spend my summer vacation write paper for me
Helpful postings. Thank you.
writing a conclusion for an essay essay writing service reviews paper writer services research paper writing service
Cheers! I like this.
essay writing service reviews cheap custom essay writing services essay paper writing services cheap assignment writing service
essay writing prompts writing service essay top rated essay writing service writing a good essay
custom writing services reviews https://essaywritingservicebbc.com
Nicely put, Regards!
define dissertation dissertations dissertation data analysis help phd paper
You actually explained this really well!
reddit do my homework cpm homework help do my finance homework homework help
Thanks. An abundance of tips!
doctoral dissertation dissertation writing dissertation meaning dissertation meaning
cheapest essay writing service essay writing tips essay services writing an informative essay
persuasive essay help https://writeadissertation.com
You actually suggested that wonderfully.
research paper writers parts of a research proposal college term papers writing proposal
Well spoken without a doubt! .
dissertation uk phd weight loss dissertation abstracts dissertation editing
Amazing content. Regards!
custom essay writing service org reviews essay writing website essay help service college essay writing tips
Nicely put. Thanks a lot!
paperhelp buy essay essay writer writing help
education essay writing service essay writing sites college essay writing services writing essay services
how to write the college essay https://writeadissertation.com
Cheers! A good amount of stuff.
writing an opinion essay write an essay write my essays online write my essay for free
You actually explained this perfectly.
dissertation data analysis help dissertation writing services dissertation writing services dissertation help
dissertation writing service dissertation editing services definition of dissertation dissertation help
help me with my essay https://helpwritingdissertation.com
You said that effectively.
buy essays pay for research paper where to buy essays online buy essays online
You actually suggested this effectively!
buy essays online pay for essays buy essays where to buy essays online
Beneficial knowledge. Regards!
buy essays cheap essays for sale buy college essays order essay
paper writer how to write an abstract for a research paper write paper college papers for sale
how to write essay conclusion https://writingthesistops.com
Awesome postings. Thank you!
research proposal parts of a research proposal proposal introduction research paper writers
You actually expressed that terrifically.
pay for papers pay for essay papers pay for college papers pay for essay reviews
essay writer write my essay for cheap professional essay writers write my research paper for me
descriptive essay writing https://essaywritingservicebbc.com
Kudos, Quite a lot of posts!
dissertation editing services dissertation help services dissertation def dissertation data analysis help
Lovely posts. Kudos.
my essay service professional essay writing services best college essay writing service essay service
Thanks a lot. I appreciate this!
write paper how to write an abstract for a research paper professional paper writers how to write a response paper
Thanks a lot, Valuable stuff!
definition of dissertation dissertation abstracts international dissertation definition dissertation abstracts
buy essay buy essay pay for essay buy college essays
service learning reflection essay https://argumentativethesis.com
Thanks a lot! Loads of posts!
writing an opinion essay write a essay write my paper for me free who can write my essay
Amazing many of useful knowledge!
write my thesis for me professional essay writers essay writers online write paper for me
Kudos. Ample forum posts!
pay someone to write a paper do my paper automatic essay writer how to write a philosophy paper
pay for papers online paper writing service pay for paper custom papers
order custom essay online https://essaywritinghelperonline.com
Thank you, Valuable stuff.
homework help cpm do my homework for money cpm homework help i don t want to do my homework
Incredible all kinds of good facts.
real essay writing service essay writing sites essay writing service uk writing an essay introduction
buy essay online buy an essay pay to write my essay buy college essays
how to write a satire essay https://cheapessaywriteronlineservices.com
You actually said this adequately!
essay help essays help essaypro help with essay writing
You’ve made your point pretty effectively!.
best essay writing service 2016 essay writing best rated essay writing service buy essay writing service
Very good info. Appreciate it.
writing dissertation dissertation abstracts international dissertation editing services dissertation writers
Awesome facts, With thanks!
phd dissertation writing dissertation assistance dissertation writing dissertation def
This is nicely said. !
writing helper essay bot essay bot argumentative essay
Very well spoken genuinely! .
thesis template strong thesis statement thesis creator thesis help
essay writing service uk cheap essay writing courses online free custom paper writing service best essay writing service 2016
psychology dissertations https://writeadissertation.com
You made your point very well.!
write a essay for me write my essay cheap write my essay do my essay
You said it adequately!
free essay writing service unique essay writing service writing an argumentative essay writing essay services
Useful postings. Regards.
homework help can you do my homework do my math homework for me do my homework for money
Terrific facts. With thanks.
dissertation editing services dissertation editing dissertation assistance dissertations online
You suggested that superbly!
write my essay for free essay writer free trial essay writer no plagiarism write my essay for me free
do my math homework i don t want to do my homework do my homework for me homework help
phd writing service https://englishessayhelp.com
Truly plenty of fantastic tips!
essay writer website write my paper for me free essay writers write essay
You actually reported this very well!
phd dissertation help writing help dissertation definition dissertation abstract
You actually said it adequately.
research proposals buy term paper term paper research paper help
Really loads of terrific advice.
help me write an essay essay typer essay typer help writing essay
Fantastic forum posts. Thanks a lot.
best college paper writing service spongebob writing essay good essay writing service writing an essay introduction
Regards! Ample facts!
paper writer services buy a paper best college paper writing service custom papers
With thanks. I appreciate this.
research proposal cover page research proposals write my term paper college term papers
Many thanks! An abundance of stuff!
custom dissertation writing services writing a dissertation dissertation abstract dissertation proposal
You stated that very well!
dissertation service best dissertation dissertation writing help writing a dissertation
writing dissertations dissertation editing services dissertation paper dissertation editing
how to write a graduate school essay https://bestpaperwritingservice.com
Thank you! A good amount of information.
pay someone to write my college essay pay someone to write your paper buy essays cheap pay someone to write your paper
Wow a lot of very good info!
college essay writing what is the best essay writing service essay writing service buy the best essay writing service
Nicely put. Cheers!
article writing service essay writing service buy essay writing help cover letter writing service
thesis topic define thesis statement tentative thesis thesis titles
buy an essay https://essaywritingserviceahrefs.com
Reliable information. Kudos.
help with writing an essay essay bot helping others essay essay writer
With thanks. I enjoy this!
write a research paper writers of the federalist papers writing papers paper writing service
Very good content. Appreciate it!
doctoral dissertation what is a phd dissertation service dissertation help services
pay for research paper pay for college papers pay for papers pay to write my essay
it dissertation https://hireawriterforanessay.com
Really all kinds of wonderful info.
a good thesis statement thesis creator thesis statement thesis statment
You mentioned that effectively.
thesis template good thesis statement thesis statement define thesis statement
Cheers. Very good stuff.
thesis writer thesis help strong thesis statement working thesis
custom handwriting paper best paper writing services paper writing service reviews custom papers
to write an essay https://writeadissertation.com
You have made your stand extremely well!!
how to write a scientific paper professional paper writers write my research paper for me how to write an abstract for a research paper
Thank you, A lot of content.
cpm homework help reddit do my homework i don t want to do my homework do my math homework for me
Really plenty of great facts!
paper writers paper writing service pay for paper write a paper for me
dissertation help dissertation meaning dissertations online buy dissertations
dissertation topics in education https://essayservicehelp.com
Nicely put, Thanks a lot.
affordable essay writing service easy essay writing article writing service essay writing help
write a paper for me paper writing services essay writers paper writing services
how to write a 4 paragraph essay https://paperwritingservicecheap.com
Regards! I enjoy it!
executive resume writing service cheap essay writing services top executive resume writing service student essay writing
Regards. Lots of stuff!
best essay writing service reviews online essay writing service essay writting service paper writing services for college students
Whoa many of wonderful facts.
do my essay free essay writers online write my essay online essay write
Awesome write ups. Thanks.
best essay writing service australia writing a good essay essay writing service essay writing app
Thank you! Plenty of facts!
best essay writing service argumentative essay how to write a college essay help writing essay
You actually revealed this wonderfully!
best essay writing service review admission essay service free essay writing service case study writing service
Thanks a lot! Numerous content!
phd thesis phd thesis dissertation proposal writing a dissertation
Amazing tons of fantastic material.
how to write a scientific paper pay for paper write a research paper essay writers online
Position nicely taken..
buy college paper custom research paper writing services pay for college papers pay for research paper
Valuable forum posts. Kudos!
paper writing services for college students writing essay service essay service reviews easy essay writing
Seriously loads of awesome info!
write my paper for me writing a personal essay writing essays writing essays
You said this well.
a thesis a thesis statement argumentative thesis thesis creator
With thanks. Loads of tips.
write my research paper research proposal proposal introduction buy research paper
Seriously many of superb information.
essay writing service review essay writing service dublin essay writer service i need help writing an essay
Nicely put. Kudos.
buy term paper research paper help research paper services research paper helper
Thank you. Plenty of write ups.
buy essay writing service writing services for college papers legit essay writing service case study writing service
Thanks. I like this.
admission essay services best research paper writing service press release writing service customer service essay
You actually suggested it effectively.
a good thesis statement thesis statements thesis statement define thesis
Excellent material. Appreciate it.
buy an essay online buy essays online pay to write my essay buy essays
Thank you, I enjoy this.
buy college paper paper writing service paper help paper writer services
Thank you! I appreciate it.
online essay writing service best custom essay writing service college essays writing essay writing site
dissertation writing service dissertation uk dissertation proposal dissertation help services
dessertation https://ouressays.com
You said it very well.
pay someone to write your paper research paper writing service buy a paper pay for paper
Amazing content, Kudos!
proposal writing write my research paper custom research paper writing services research proposals
Thanks, I like this!
proquest dissertations dissertation help services dissertation writing dissertation writing services reviews
Great postings. With thanks!
writing a personal essay write me an essay help me write my essay persuasive essay writer
best finance essay writing service unique essay writing service cheap essay writing service best essay writing service
best websites for essays https://helpwritingdissertation.com
Cheers! I like it.
pay for college papers professional paper writing service best paper writing services buy college paper
no deposit bonus free sign up bonus online casino casino welcome bonus no
deposit no deposit casino
You actually mentioned that superbly.
online paper writing service best paper writing services best paper writing services custom papers
top online casinos free online casino no deposit best online casino to
win money casino no deposit bonus
Nicely put, Appreciate it!
dissertation def dissertations online definition of dissertation dissertation data analysis help
Cheers, Valuable stuff!
what is a phd phd dissertation help dissertation abstracts dissertation proposal
best resume writing service 2019 application essay writing service press release writing service best online essay writing services reviews
write my report online https://writingpaperforme.com
Thank you, I appreciate this.
essay helper free argumentative essay essay help essay writing service
what is the best online casino for real money united states online casino sign up
bonus no deposit real money online casino
Nicely put, Appreciate it.
paper writing services write my paper writing paper essay writers