Month: October 2020

Instagram Launches Short Form Reels to Compete with TikTok

In early August, Instagram announced the launch of Instagram Reels, a new short-form video format. Reels allows users to record and edit 15-second multi-clip videos with audio, effects, and other creative tools. If you read our recent blog post on Tik Tok, this format should sound familiar. At first impression, Instagram Reels looks and feels very …

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Will Alternative Search Engines Impact Digital Advertising?

Rise of Alternative Search Engines When we think about search engines, Google is the first to come to mind. Over the decades many search engines have tried to rival Google but ultimately failed to gain enough audience reach. Although Google is the largest and most popular search engine it does not provide increased privacy and …

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