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New App BeReal is changing the Social Media Landscape

Social media, as we know it, has been drastically evolving in the past few years. Recent apps like TikTok have popularized short form videos for entertainment. The rise in influencer marketing and sponsored ads on platforms like Instagram, Snapchat, and TikTok has grown tremendously. It seems like the social media world is leaning towards a …

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What is GA4?

What is GA4? Google Analytics 4 (GA4) is the latest version of Google Analytics (GA) that allows you to combine your data from apps and websites. This new property utilizes an event-based tracking model that collects everything as an event. This means all of your data is under one scope so you can build more …

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Augmented Reality Will See Exponential Growth Within Marketing

The marketing industry is constantly adapting to incoming trends and technologies. Businesses have a multitude of mediums to pick from when trying to reach a wider audience, but in such a saturated market, it can be difficult to stand out. Companies are constantly looking for unique ways to grab the attention of consumers, and currently, …

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Instagram Launches Short Form Reels to Compete with TikTok

In early August, Instagram announced the launch of Instagram Reels, a new short-form video format. Reels allows users to record and edit 15-second multi-clip videos with audio, effects, and other creative tools. If you read our recent blog post on Tik Tok, this format should sound familiar. At first impression, Instagram Reels looks and feels very …

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Will Alternative Search Engines Impact Digital Advertising?

Rise of Alternative Search Engines When we think about search engines, Google is the first to come to mind. Over the decades many search engines have tried to rival Google but ultimately failed to gain enough audience reach. Although Google is the largest and most popular search engine it does not provide increased privacy and …

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