Month: June 2020

Calling all small to medium businesses wanting to get their foot in the door with consistent digital marketing strategies!  Microsoft has recently released the Digital Marketing Center from the Microsoft Garage project.  Digital Marketing Center is a campaign management system that is meant to assist people with their digital marketing strategies across a multitude of platforms. …

Microsoft Pilots A Free Campaign Management Tool For SMBs Read More »

Facebook recently made the decision to reverse its push for mandatory campaign budget optimization. While this change may not affect many campaigns, it is important to understand what Facebook’s campaign budget optimization is, and how the reversal of the decision to make it mandatory may impact certain campaigns. In order to fully understand this change, there …

Facebook Reverses Push to Make Campaign Budget Optimization Mandatory Read More »

A key element of advertising is optimizing campaigns to improve performance, but in order to understand performance, we must first understand attribution. Many consumers encounter ads for the same brand or product throughout multiple different touchpoints on their conversion path. Once a conversion is completed, there are a variety of different ways for credit to …

Attribution Models: Single-Touch vs Multi-Touch Read More »

From major corporations to individuals, COVID-19 has affected all of us. Unfortunately for small businesses, this effect has been disproportionate.  The findings of Main Street America’s Small Business Survey predict that of America’s 30 million small businesses, nearly 3.5 million are at risk of permanently closing in the next two months and 7.5 million are …

Will Instagram Stories Save Small Businesses? Read More »