We’re thrilled to be joining the team at award-winning creative and media agency McKinney! We’re excited to supercharge their integrated media offering. The move allows McKinney to continue delivering a modern ecosystem for clients and help their partners realize their untapped potential. Read more about the full Adweek announcement here: http://bit.ly/3H9i19O
Social media, as we know it, has been drastically evolving in the past few years. Recent apps like TikTok have popularized short form videos for entertainment. The rise in influencer marketing and sponsored ads on platforms like Instagram, Snapchat, and TikTok has grown tremendously. It seems like the social media world is leaning towards a …
New App BeReal is changing the Social Media Landscape Read More »
What is GA4? Google Analytics 4 (GA4) is the latest version of Google Analytics (GA) that allows you to combine your data from apps and websites. This new property utilizes an event-based tracking model that collects everything as an event. This means all of your data is under one scope so you can build more …
Arising Fears With TikTok Fear and Anger… two of the most appealing feelings to people. Specifically, TikTok has evoked those two emotions out of its users over privacy issues. People are more apprehensive of TikTok since information surfaced that the app was sharing data with the Chinese government. Since the app used to be “Musical.ly”, …
As the digital marketing landscape continues to shift to accommodate for new privacy policies, voice search assistants, and other trends, one capability that remains constant is A/B testing. In this data-driven industry, A/B testing enables marketers to gain insight on which type of content is generating higher performance. This knowledge plays a vital role in …
One of the main challenges of marketing is attracting high value customers to your organization. There are many factors to consider, that it can be challenging to choose the most effective strategy in order to achieve that goal. Who should I be targeting? Where should I try to reach them? How does my offering solve …
The Loose Definition of SEO in Marketing With all the mystery of a buzzword, Search Engine Optimization, or SEO for short, is the large process of improving your website and content to increase organic search performance. Of course, for those not directly involved in performance marketing, that could still leave a few extra questions, particularly …
The marketing industry is constantly adapting to incoming trends and technologies. Businesses have a multitude of mediums to pick from when trying to reach a wider audience, but in such a saturated market, it can be difficult to stand out. Companies are constantly looking for unique ways to grab the attention of consumers, and currently, …
Augmented Reality Will See Exponential Growth Within Marketing Read More »
In attempts to ensure that TikTok’s base of creators stay active on the app, the company began searching for more monetization opportunities. The latest development the platform started testing earlier this year is the new education portal, TikTok Shop Seller University, which vows to teach creators how to do business and sell on TikTok. This …
In early August, Instagram announced the launch of Instagram Reels, a new short-form video format. Reels allows users to record and edit 15-second multi-clip videos with audio, effects, and other creative tools. If you read our recent blog post on Tik Tok, this format should sound familiar. At first impression, Instagram Reels looks and feels very …
Instagram Launches Short Form Reels to Compete with TikTok Read More »
