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Advertisers Are Diving Deeper Into The Gaming Industry

Nowadays, traditional advertising just isn’t cutting it. Newspapers are being forced to go digital, audio streaming has replaced radio, and video streaming has become the new cable television. With that being said, this transformation wasn’t really a shocker. Technology is progressing at incredible speeds, so it was inevitable that traditional advertising mediums would begin to …

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8 Tips To Help Your Videos Reach A Larger Audience Using SEO

We live in an era in the digital age where overstimulation and mass production of videos leave individuals struggling to establish and maintain audiences through YouTube. In fact, as of May of last year, (2019), the rate of video uploads to YouTube was approximately 500 hours of content per second. Putting that into context, the …

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Microsoft Pilots A Free Campaign Management Tool For SMBs

Calling all small to medium businesses wanting to get their foot in the door with consistent digital marketing strategies!  Microsoft has recently released the Digital Marketing Center from the Microsoft Garage project.  Digital Marketing Center is a campaign management system that is meant to assist people with their digital marketing strategies across a multitude of platforms. …

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Facebook Reverses Push to Make Campaign Budget Optimization Mandatory

Facebook recently made the decision to reverse its push for mandatory campaign budget optimization. While this change may not affect many campaigns, it is important to understand what Facebook’s campaign budget optimization is, and how the reversal of the decision to make it mandatory may impact certain campaigns. In order to fully understand this change, there …

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Attribution Models: Single-Touch vs Multi-Touch

A key element of advertising is optimizing campaigns to improve performance, but in order to understand performance, we must first understand attribution. Many consumers encounter ads for the same brand or product throughout multiple different touchpoints on their conversion path. Once a conversion is completed, there are a variety of different ways for credit to …

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Will Instagram Stories Save Small Businesses?

From major corporations to individuals, COVID-19 has affected all of us. Unfortunately for small businesses, this effect has been disproportionate.  The findings of Main Street America’s Small Business Survey predict that of America’s 30 million small businesses, nearly 3.5 million are at risk of permanently closing in the next two months and 7.5 million are …

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Leveraging and Learning LinkedIn’s New Conversation Ads

LinkedIn has recently launched its new offering, conversation ads. These ads fall under their sponsored messaging options, which allow marketers to engage with their audience through personalized messages.  Their sponsored messaging options send direct messages to prospects through LinkedIn’s messaging platform. This keeps the prospects engaged and can help drive quality results, especially leads. They currently …

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Keeping Up With Consumer Behavior Trends

Amid the coronavirus pandemic, consumer behavior is rapidly changing and adapting to the current environment. Consumer interests are therefore becoming harder to track and understand as consumer demand is fluctuating. In particular, paid search is an area at the forefront of the marketing industry as consumer purchasing and browsing behaviors are shifting, drawing the need …

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