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How to Pair Organic & Paid Social Media Strategy

As paid advertising on social media becomes more and more popular, the algorithms deciding how content is delivered on social media platforms have evolved. Content is prioritized based on the perceived relevance of the content to the user, rather than being presented in chronological order. As a result of these changes, brands are seeing lower …

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Reaching Business Goals Through Social Media Objectives

Defining your business goals through social media campaigns can be overwhelming and challenging. There are many ways you can advertise your business, but strategically, it is hard to see the best ways to implement those goals effectively.  To successfully reach your business goals, you need to understand what objectives to use in your social media …

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