Rise of Alternative Search Engines When we think about search engines, Google is the first to come to mind. Over the decades many search engines have tried to rival Google but ultimately failed to gain enough audience reach. Although Google is the largest and most popular search engine it does not provide increased privacy and …
Will Alternative Search Engines Impact Digital Advertising? Read More »
A major key in advertising is to be aware of who the competition is and what they are doing. Advertisers can learn and grow from their competition by researching their current and past campaigns, and using insights from your previous campaigns as well as your competitors to help shape your campaign strategy . This kind …
Keep Tabs on the Competition with Facebook Ad Library Read More »
Nowadays, traditional advertising just isn’t cutting it. Newspapers are being forced to go digital, audio streaming has replaced radio, and video streaming has become the new cable television. With that being said, this transformation wasn’t really a shocker. Technology is progressing at incredible speeds, so it was inevitable that traditional advertising mediums would begin to …
Advertisers Are Diving Deeper Into The Gaming Industry Read More »
We live in an era in the digital age where overstimulation and mass production of videos leave individuals struggling to establish and maintain audiences through YouTube. In fact, as of May of last year, (2019), the rate of video uploads to YouTube was approximately 500 hours of content per second. Putting that into context, the …
8 Tips To Help Your Videos Reach A Larger Audience Using SEO Read More »
Surpassing 2 billion downloads with over 800 million active users, TikTok has made a huge name for itself as the fastest growing social media platform. The app is available in a total of 154 countries and is in the top 25 overall apps in 134 of these countries. TikTok also experiences higher follower engagement rates …
Reach Younger Audiences with Influencer Marketing on TikTok Read More »
With over 2 billion downloads and growing, TikTok has become quite the phenomenon within the social media world. The platform is gaining popularity at incredible speeds with the ability to cater to virtually any audience. Some apps, like Byte, have attempted to replicate this, but have failed to recreate the loyal following that lives on …
Calling all small to medium businesses wanting to get their foot in the door with consistent digital marketing strategies! Microsoft has recently released the Digital Marketing Center from the Microsoft Garage project. Digital Marketing Center is a campaign management system that is meant to assist people with their digital marketing strategies across a multitude of platforms. …
Microsoft Pilots A Free Campaign Management Tool For SMBs Read More »
Facebook recently made the decision to reverse its push for mandatory campaign budget optimization. While this change may not affect many campaigns, it is important to understand what Facebook’s campaign budget optimization is, and how the reversal of the decision to make it mandatory may impact certain campaigns. In order to fully understand this change, there …
Facebook Reverses Push to Make Campaign Budget Optimization Mandatory Read More »
A key element of advertising is optimizing campaigns to improve performance, but in order to understand performance, we must first understand attribution. Many consumers encounter ads for the same brand or product throughout multiple different touchpoints on their conversion path. Once a conversion is completed, there are a variety of different ways for credit to …
From major corporations to individuals, COVID-19 has affected all of us. Unfortunately for small businesses, this effect has been disproportionate. The findings of Main Street America’s Small Business Survey predict that of America’s 30 million small businesses, nearly 3.5 million are at risk of permanently closing in the next two months and 7.5 million are …
