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LinkedIn has recently launched its new offering, conversation ads. These ads fall under their sponsored messaging options, which allow marketers to engage with their audience through personalized messages.  Their sponsored messaging options send direct messages to prospects through LinkedIn’s messaging platform. This keeps the prospects engaged and can help drive quality results, especially leads. They currently …

Leveraging and Learning LinkedIn’s New Conversation Ads Read More »

Amid the coronavirus pandemic, consumer behavior is rapidly changing and adapting to the current environment. Consumer interests are therefore becoming harder to track and understand as consumer demand is fluctuating. In particular, paid search is an area at the forefront of the marketing industry as consumer purchasing and browsing behaviors are shifting, drawing the need …

Keeping Up With Consumer Behavior Trends Read More »

As paid advertising on social media becomes more and more popular, the algorithms deciding how content is delivered on social media platforms have evolved. Content is prioritized based on the perceived relevance of the content to the user, rather than being presented in chronological order. As a result of these changes, brands are seeing lower …

How to Pair Organic & Paid Social Media Strategy Read More »

As society has increased reliance on technology as a means of connectivity, social media consumption has been on the rise. In 2019, there were approximately 2.95 billion people using social media. By 2023, this number is expected to increase to almost 3.43 billion. These statistics present a huge opportunity for marketers to engage with target …

Our Take on the Top Social Media Channels Read More »

Defining your business goals through social media campaigns can be overwhelming and challenging. There are many ways you can advertise your business, but strategically, it is hard to see the best ways to implement those goals effectively.  To successfully reach your business goals, you need to understand what objectives to use in your social media …

Reaching Business Goals Through Social Media Objectives Read More »